What is a Business Model Canvass?

The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can also use the business model canvas to understand your own business model or that of a competitor!

The business model canvas is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value.

It covers 8 different aspects of a business and is presented in an easy to read format.

Workshop outline

1.    Kick-start your business Course Outline

2    Course preparation

3    Training examples

4    Current knowledge

5    Overview of the business model

6    Customer development

7    Value proposition

8    Customer segments

9    Channels

10    Customer relationships

11    Revenue model

12    Partners

13    Resources, Activities and Costs

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